Ep. #77 Survey Says: Fans Want More Brands To Sponsor Women’s Sports, ft. Ramsey Baker

In episode #77 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Ramsey Baker, the SVP at Aggregate Sports.

A new survey from Aggregate Sports, in collaboration with market research platform Suzy, found that general sports fans overwhelmingly think brands should support women's sports. 

A sample of 1,000 general sports fans (ages 18-65) were polled with the goal of better understanding current consumer perceptions around women’s sports. 

The survey found that: 

🎾 77% of fans believe that brands should sponsor women’s sports.
🤝 74% of fans believe that brands should sponsor sports equally for women and men.
🏆 62% of fans feel better about brands that sponsor women’s sports.

In this episode, hear Ramsey & Caroline discuss these findings, and talk about how these shifting perceptions around women’s sports demonstrate just how big the business opportunity can be for brands who embrace women’s sports sponsorship opportunities.💰

Full episode available on Spotify, Apple Podcasts, Amazon Music, or anywhere you listen to podcasts.