Ep. #85 How Disney Advertising is “Leveling up” to Bring More Brands into Women’s Sports, ft. Deidra Maddock 00:0021:33
In episode #85 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline chats with Deidra Maddock, the Vice President of Sports Brand Solutions at Disney Advertising.
In her role, Deidra leads a cross-country team responsible for marketing sponsorships across all professional league content, ESPN studio programs and social platforms, ESPN-owned events, and all sponsorship activation efforts.
As a 14-year veteran of The Walt Disney Company, she has contributed to numerous successful rights renewal and content acquisitions and has overseen go-to-market strategies, as well as the development of all single and multimedia sponsorship offerings and fulfillment of those sponsorships.
In this episode, hear Deidra & Caroline talk about:
- 💪The glass-shattering $920M broadcast rights deal between ESPN and the NCAA that features 40 NCAA championships over the next eight years, and includes women’s #MarchMadness.
- 🏆 How Deidra and her team go-to-market to sell women’s sponsorships.
- 🏅 Why Deidra believes it’s essential for more brands to get intentionally involved with women’s sports.